Worth a Look: Tracks Magazine Focuses on "Music for Grown-ups"

While shopping with my wife at our local grocery store last week, I glimpsed the cover of Tracks magazine. I didn't have time to browse through the mag, so I made a note to check it out later on the web. After surfing their concise, well-designed site at www.tracksmusic.com, I immediately subscribed. Here's why, according to their own description:

Tracks magazine [targets] adults over age 30, an important music audience without a publication dedicated specifically to it. The 30-plus demographic accounts for 56 percent of music purchasers in the U.S., according to the Recording Industry Association of America. The magazine [appeals] to music lovers by featuring a wide variety of musical genres and multiple generations of artists, all highlighting what Tracks calls “Music Built to Last.” All existing national music magazines target younger audiences.

Finally! If, like me, the rest of that 56 percent of music purchasers are tired of being force fed repetitive, formulaic, commercial music--the vast majority of which will be forever forgotten after its brief life on some chart--then Tracks magazine is sure to be around for a long time.

I can't wait to read my first issue, to board their train for what they promise to be "...a journey...[to]...where music has been and where it's headed."

I'll let you know how she rides.